How Blackpink’s Jennie stole the show at Chanel’s front row

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A flagship ticket to Paris Fashion Week, Chanel never fails to bring out the stars. Just as founder Coco has filled her salons with a who’s who of European high society, her eponymous brand ranks first with an international roster of ambassadors who represent the best in art and entertainment. Virginie Viard’s fall 2022 collection debuted to a packed house, but one guest stood out from the rest: South Korean singer Jennie, 1/4 of K-Pop girl group Blackpink.

A scene-stealer from the show, Jennie feasted on the front row as soon as she arrived at the Grand Palais Éphémère in a childish look from Viard’s pre-fall show. Despite the attention of paparazzi and fans camped out to catch a glimpse of her, she focused on fashion. “Coming to Chanel is the best [and] it’s always great to see a new collection,” she says. “Everyone gives me different ideas and inspirations, but this show was purely amazing!”

A Chanel ambassador since 2017, Jennie knows the house’s signatures well, and Viard’s use of the brand’s signature textiles hit the mark this season. “What captivated me was that the focus was on tweed,” she explains. “All the looks were over the top sophistication, but my favorites were the tweed looks with delicate details and colors.” Pieces like the intricately woven pastel coat worn by show opener Vivienne Rohner and model Fran Summers’ strapless checked cocktail-length dress were impossible to ignore. Yet Jennie was also impressed with how the material transformed the sets inside the Grand Palace. “Even the venue itself was decorated in tweed,” she says. “It was quite remarkable.”

After wearing several variations of Chanel’s classic little black jackets and suits, Jennie wanted to try something different for Tuesday’s show. Settling into an embroidered velvet jacket and matching skirt from Viard’s pre-fall collection worn with diamonds and 18-karat gold Coco crush rings, she looked like a designer muse. Still, the star’s trip wasn’t just about fashion week. Like many, Jennie finds people watching the best part of the Parisian experience. “I just like walking around neighborhoods and exploring new places,” she says. “[When I’m free] I just walked in the park [or] look at the people in the streets and listen to some good songs.

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